Optmyzr Website
Optmyzr is a PPC optimization toolkit that serves as an end-to-end solution for search marketing consultants, agencies, and in-house teams from creating, optimizing and generating insights helping businesses at all levels to optimize their ad performance.
The Discovery
The Problem Statement
Optmyzr offers an end-to-end toolkit for PPC experts and online advertising business of all levels. And also they continue to scale their capabilities constantly, but the target users are unaware of all their sass offerings as the current marketing website is being outdated, not SEO friendly and failed to communicate the new and unique capabilities of the platform along with the active updates from the company like blog podcasts and events. Moreover, the existing website needs a brand refresh in order to attract more potential customers and ways to communicate their offerings in illustrative way.
Pain Points
- Content Outdated
- Graphics are inconsistent
- New offerings are not getting enough attention
- Unclear in conveying the product message (Ads for search, shopping, and display)
- Improper Menu structure
The Goals
- Saas offerings
- Attract the potential user to start the free trial
- A complete toolkit for PPC experts to manage their ads in an efficient way at a reasonable price
- SEO (Customers Search) - Blog and good copy drives the SEO
- Blog (As sales tool) - needs frequent updates
- Represent optmyzr different from its competitors
- Representing the product unique capabilities with illustrative style, instead of screenshots as they would be outdated with product updates over certain period of time
- More priority on the pricing page
- Need a CMS (Blog) - updates frequently each week
Considerations
- Sell the concepts in an illustrative way that are good enough to make user start with the ‘free trial’
- Up-to-date content strategy
- Should support all the resolutions (Web, tablet & mobile)
- Proper site and menu structures
- Avoid stock photography
Competitors
Clean design
Modern
Uses conceptual graphics rather than showing their UI
I think their design is a bit dull and even old-fashioned, maybe they want to play up stability
I do like how their graphics are a bit like product screenshots but in a way that highlights the main thing to look at in the visual. I.e. they somehow uncluttered their screenshots
They’re a competitor with a solution that has lots of capabilities like ours. I think they do a decent job with the site structure and menus for the level of complexity. I also like how Stripe’s menu system works.
The Brand Personality
- Young or Mature - We’re in the middle now. We’re established but still want to have a vibe of being young, nimble, and more responsive to user suggestions that a typical established company
- Classic or Contemporary - contemporary - we pride ourselves on speed to market when new needs arise, for example like when coronavirus changed the market
- Premium or Economical - economical
- Formal or Friendly - friendly
- Secure or Adventure - secure
- Rigid or Flexible - flexible
The IA & User Flows
Existing Flow & Navigation Structure
Proposed Sitemap
Illustration Concepts
Graphics Checklist
Initial Sketches
Team credits (Diksha)
The Wireframes
The Style Guide
The Result
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